On August 8, Skimag.com, Skiingmag.com and WarrenMiller.com launched as unique websites, going away from the former SkiNet.com and allowing the magazines and Warren Miller Entertainment to take stake in their brand and audience within the digital space.
Visitors will find the latest gear reviews, resort information, industry news, snow reports and ski communities to stay informed and connected to the mountain all year long. Skiers and boarders can find daily snow reports on the SKI & Skiing homepages, as well as sign up for Facebook and Twitter for up to the minute news, deals and promotions.
Currently, the sites are exceeding visitation goals with monthly uniques up 74% over 2008 and page views up 45% compared to 2008.
Improved search engine optimization and a launch contest celebrating Warren Miller’s 60th Anniversary, 60 Days of Giveaways, were key to the early success. The contest was heavily promoted on Facebook and Twitter in particular, and each brand saw large increases in Facebook fans. SKI Magazine increased fans on Facebook by 500% during the contest.
The participation of key partners was an essential factor in the popularity of the contest. Manufacturers, retailers, resorts and athletes got involved, maximizing mutual brand equity, lending authenticity to the program and creating buzz across the industry.
"As we look to maximize visitation going forward, utilizing search, social media and the effective use of partner promotions, SkiMag.com, SkiingMag.com and WarrenMiller.com will continue to gain market share and establish themselves as the dominant portals in the industry," said Ben Rifkin, Director of Digital Sales for the Bonnier Mountain Group.
For more information visit Skimag.com, Skiingmag.com and WarrenMiller.com, and for advertising and partnership opportunities, please contact Ben Rifkin at Ben.Rifkin@BonnierCorp.com or 303-253-6417.
Visitors will find the latest gear reviews, resort information, industry news, snow reports and ski communities to stay informed and connected to the mountain all year long. Skiers and boarders can find daily snow reports on the SKI & Skiing homepages, as well as sign up for Facebook and Twitter for up to the minute news, deals and promotions.
Currently, the sites are exceeding visitation goals with monthly uniques up 74% over 2008 and page views up 45% compared to 2008.
Improved search engine optimization and a launch contest celebrating Warren Miller’s 60th Anniversary, 60 Days of Giveaways, were key to the early success. The contest was heavily promoted on Facebook and Twitter in particular, and each brand saw large increases in Facebook fans. SKI Magazine increased fans on Facebook by 500% during the contest.
The participation of key partners was an essential factor in the popularity of the contest. Manufacturers, retailers, resorts and athletes got involved, maximizing mutual brand equity, lending authenticity to the program and creating buzz across the industry.
"As we look to maximize visitation going forward, utilizing search, social media and the effective use of partner promotions, SkiMag.com, SkiingMag.com and WarrenMiller.com will continue to gain market share and establish themselves as the dominant portals in the industry," said Ben Rifkin, Director of Digital Sales for the Bonnier Mountain Group.
For more information visit Skimag.com, Skiingmag.com and WarrenMiller.com, and for advertising and partnership opportunities, please contact Ben Rifkin at Ben.Rifkin@BonnierCorp.com or 303-253-6417.
